 |
Professor Vithala Rao - Deane W. Malott Professor of Management
Professor of Marketing and Quantitative Methods PhD, Wharton
Professor Rao's interests lie in the development and application of analytical models for marketing research and marketing strategy. His publications have dealt with such topics as dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; and evaluation of subsets of multi-attributed items. He has consulted for various industrial firms and is currently engaged in research on issues associated with preannouncement strategies, price bundling, choice of bundles, resource allocation, and competitive reactions.
Since joining the Johnson School in 1970, he has published nearly 100 articles and five books; most recently (with Joel Steckel) The New Science of Marketing (1995) and Analysis for Strategic Marketing (1998). He received the Johnson School's Exceptional Research Award in 2000-01.
|
 |
Professor Lawrence W. Robinson - Associate Professor of Operations Management PhD, Graduate School of Business, The University of Chicago.
Professor Robinson is a key member of the operations faculty at the Johnson Graduate School of Management at Cornell University. His primary research interests are in focuses on problems of operating in an uncertain environment; in particular, on developing practical heuristic policies that perform well and can be easily calculated. His research interests range from inventory management to booking limits for discount fare airline passengers, to scheduling doctor's appointments. He has published in a variety of journals, including Operations Research, Management Science, IIE Transactions, and the European Journal of Operational Research. He has been a Mobil Scholar, and has been recognized by Business Week as one of the top teachers in the Johnson School. His consulting projects include advising Hungarian professors on introducing TQM into their courses and developing joint forecasting/inventory management policies for highly seasonal and perishable products.
|
 |
Professor David Weinbaum - Associate Professor of Finance PhD, Stern School of Business at New York University, MS in finance from Lancaster University (UK)
Professor Weinbaumis a key member of the finance faculty at the Johnson Graduate School of Management at Cornell University. His primary research interests are in asset pricing, derivatives, and credit risk. He has published several articles in international academic finance and economics journals and his research has been featured in the Wall Street Journal, among other media outlets. At the Johnson School he teaches MBA and executive MBA courses in valuation and financial markets. He is the winner of the 2001 award for best paper in the area of investments from the American Association of Individual Investors. In his prior life he worked as a swap trader at BNP Paribas before focusing on finance at the doctoral level.
|
|
|
|
