Demand-side industries are primarily IT organizations or other organizations that consume IT products and services.  These organizations aim at providing their business counterparts with the most effective and high-impact IT services.  Their goal is to create an IT infrastructure that is resilient to the changing business landscape, and provide a competitive advantage.  Since IT is traditionally perceived as a cost-reducing entity, the focus is primarily to automate business processes.  However, IT is also a powerful tool to change the “rules of the game” and help create and explore the combination of new markets and products.

Traditional Goals:

• Return on Invested IT Capital (ROIC)
• Total Cost of Ownership (TCO)
• Drive Total Enterprise Value using IT (TEV)

New Goals

• Higher cost/revenue transparency of IT investments
• Rule changing IT investments